Wolf Groom

Innovation Strategist

Wolf studied Creative Direction at London College of Fashion, whilst also founding her own fashion company called Waviboy, which generated over 15k followers on Instagram and enjoyed several sold-out collections.

Through her journey with Waviboy, she developed a digital influencer called Lil Wavi to model for the brand, attracting several worldwide press releases from the likes of Dazed, I-D and Nylon Magazine.

When not exploring her bold and wacky ideas, Wolf spends her time gaming and being a proud dirty Leeds fan!

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