Vic Mckeand

Innovation Strategist

Vic (never Victoria) is a graduate of Fashion Communications & Promotion from Nottingham Trent University. As one of our London-based Innovation Executives, she has a keen-eye for all things new, cool and trending in youth culture.

Her experience to date ranges from graphic design & social media planning for one of London's high-end streetwear brands (we'll let you guess who!), and research for a trend forecasting agency to update their youth style collectives. Vic went solo on her next move as she launched Sundaze Collective, a streetwear clothing brand inspired by her expertise of gen-z fashion and music. When out of office, you'll most likely find Vic discovering London's pasta and music hotspots with her oat latté (or margarita) in one hand and camera in the other.

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