Understand Tomorrow

For each project, we design a bespoke learning plan with research, insight and understanding actions that best suit your needs.

We map the relevant territory, bring the best opportunities to life and deliver crystal clear, actionable insight. We draw on an extensive range of research tools and processes, and when we can’t find a tool that suits our needs, we develop new ones.


Our teams are expert in identifying the key human motivation that we can build our growth around.


Quailtative research where our teams immerse themselves in the lives; routines; cultures of the people we want to learn about.

Discovery Workshops

Working with the client to upcycle exisitng data with a view to unearthing fresh insights.

Focus Groups

Structured conversations with people from whom we can learn about a particular topic.


Deep studies of the directions different human needs or categories are moving and their implications for brands.


We break your target consumer market down into meaningful groupings and help you figure out what to do with the information to acheive the greatest impact.


We help your teams get an intuitive understanding, through immersive and experiential research, or topics of consumers.

Behavioural Economics

We use Behavioural Economics frameworks and experiments to understand how people make decisions (System 1 and 2 decision making) in light of various cognotive biases and then identify what to do with that information.

Understand Like a jump!er

We offer tailored training into research techniques; insight development and activation plus intros to immersive research and experiential knowledge sharing. There is also a beginner introduction to Behavioural Economics.

We can help you

Insight into our Services


Total Innovation

Paul Kelders Jan 17, 2019

More thinking