Louise is an insight and innovation specialist with nearly twenty years’ experience, helping brands uncover what truly drives their audiences. Before joining Jump! She worked across strategy and research in travel, FMCG, healthcare, and financial services, translating complex data and consumer stories into recommendations that spark business growth and creativity.
A mixed-methods researcher at heart, she loves blending cultural understanding with commercial thinking to deliver meaningful results.
As a stereotypical Millennial, Louise loves a themed event (preferably with fancy dress and alcohol included), True Crime, swimming, and planning her next getaway.
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